Rating of ad relevance and quality for rankings and costs. When you run a Google Ads campaign your ad will be given a quality score, determined by your landing page and ad setup (headers, text, descriptions). The better the quality of your ad, the more likely it will be shown to users.
SEO vs PPC: Which Marketing Strategy Wins in 2025?
06/10/2025
SEO builds long-term trust while PPC delivers instant results—but which wins in 2025? This guide breaks down key differences, pros and cons, and how AI is reshaping digital marketing. Find out how Absolute Websites helps businesses choose the right strategy.