Google Ads

Alphabet

Rating of ad relevance and quality for rankings and costs. When you run a Google Ads campaign your ad will

PPC

Pay-Per-Click; ad pricing model based on clicks. Platforms such as Google Ads is a PPC model, where you only pay

Visual-based ads are shown on partner platforms. You can run display ads via platforms such as Google, allowing you to

GSC

Google Search Console; tool for managing search presence. This tool is free-to-use and can help you submit a sitemap or

Score determining an ad’s position on search pages.