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Key industry terms & definitions.
Pass the WCAG.
Generate brand colours.
Rating of ad relevance and quality for rankings and costs. When you run a Google Ads campaign your ad will
Pay-Per-Click; ad pricing model based on clicks. Platforms such as Google Ads is a PPC model, where you only pay
Visual-based ads are shown on partner platforms. You can run display ads via platforms such as Google, allowing you to
Google Search Console; tool for managing search presence. This tool is free-to-use and can help you submit a sitemap or
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