Some of our Google Ads Capabilities:
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Directly from your Google Ads account we support your campaign setup and analytics installation, optimising your whole system.
To track effective results we provide conversion tracking through lead forms or product purchases, automating your lead generation system.
We write compelling ad copy for headlines and descriptions to ensure quality results and A/B test them against each other to ensure scalability.
Our team designs and develops high-converting landing pages, removing unnecessary content and getting straight to the point.
Every month you will receive a report to see how your ads are performing, with a mixture of quantitative and qualitative analysis.
Our research allows us to keep within your company’s budget, providing custom bidding strategies to ensure great results at your desired costs.
There is no exact figure for this and the best part about running ads on Google is that you can manually bid on specific terms and control exactly how much your spend per day and what you spend it on. We recommend a minimum of €10 per day for small businesses/start ups but this should scale up as you see more leads. Of course, the more ad spend you have the more results you will get.
When setting up a campaign on Google, you can run different types of ads. Firstly, search engine campaigns, these are the common sponsored ads you see on Google when searching for something. Secondly, you can run display ads, which are usually images on popular webpages advertising and linking to your website. Lastly, you can run video ads that feature on YouTube.
Depending on your audience and budget, you may need a combination of these ad types.
There are many reasons why your ads can stop showing, most commonly:
1. Budget issues: if your payment didn’t go through or if you already spent your daily ad budget early in the day, they will no longer show up until the next day.
2. Disapproved ads: if your ads have some issues or conflicts in the text or images.
3. Negative keywords: you may have contradicted your ads by adding negative keywords with the same terminology as your actual keywords.
4. Scheduling or targeting issues: if you have setup specific scheduling across the week or targeting a narrow audience, you may not get significant results.
These two marketing channels are very different and ultimately the right service will depend on your objectives. SEO is a long-term marketing service where you will expect to see results over 3-6 months. On the other hand, Google Ads is used for more short-term goals and can give you a bit more control over your data.
A landing page will be specifically designed and developed to help increase conversions from your Google campaigns.
Landing pages are different to your standard website as they can focus more specifically on what you are trying to sell, without any distractions to other areas on your website.
