Terminology

Alphabet
A value used in Google Ads auctions to decide whether ads show and where they appear.
A set of rules that allows different software systems to communicate and share data.
The behind-the-scenes systems that power website logic, data storage, and functionality.
Links from other websites pointing to your website, often used as signals of trust and authority.
A stored copy of your website that can be used to restore it after issues like errors, hacks, or crashes.
The amount of data a hosting plan can transfer between your site and visitors over time.
Extra artwork space beyond the final page edge that gets trimmed during printing to avoid white borders.
The percentage of sessions where a visitor leaves after viewing only one page.
The process of identifying and correcting problems in a website’s code, features, or behaviour.

Stay Up-To-Date

Subscribe to our newsletter to stay up-to-date with important insights and updates across the online world.