Pay-Per-Click; ad pricing model based on clicks. Platforms such as Google Ads is a PPC model, where you only pay if someone clicks on your link, whether you are using text ads or display ads, you only pay if someone clicks on your ad. You have complete control over setting maximum click prices that allow you to budget better, never pay more than what you set and get users to your website at low cost-per-clicks. But, be careful, if you set too low of a price per click, your links may not get seen.
SEO vs PPC: Which Marketing Strategy Wins in 2025?
06/10/2025
SEO builds long-term trust while PPC delivers instant results—but which wins in 2025? This guide breaks down key differences, pros and cons, and how AI is reshaping digital marketing. Find out how Absolute Websites helps businesses choose the right strategy.