A specific group of people an ad or online material is designed to reach. Whenever you create a new ad

Metric showing interactions like likes, shares, or comments.

Cost Per Thousand Impressions; cost for 1,000 ad views. Running ads on platforms such as Facebook, LinkedIn and Instagram, you

Cost Per Acquisition; cost to acquire one customer through ads. This crucial stat will help you understand the effectiveness of

Code snippet tracking user activity for ad optimisation. Social media platforms have their own pixel codes that you can implement

User-Generated Content like reviews or posts. This type of content on your website instills trust in your company’s products or

Social Media Marketing; using platforms to promote brands or products. Marketing is important for every company to invest in, social