These are website pages that search engines have crawled and stored in their databases for potential ranking. When you add

NoFollow is a type of link attribute used on external links. It indicates to search engines that this link should

Organic traffic refers to all visitors on your website who found you via search engines, such as Google, without clicking

On-Page SEO refers to the optimisations you make on your website to better your chances of organic rankings on SERPs

Off-Page SEO refers to external factors that can help boost your website’s SEO. The main factor of off-page SEO is

Optimising infrastructure for search engine crawling and indexing, this can refer to sitemap configuration, scheme markup, breadcrumbs and other factors

Click-Through Rate; percentage of users clicking a link. You can measure the CTR across multiple areas, whether that is your

Cost Per Click; amount paid for each ad click. It is important to track and measure the costs of your

Domain Authority; predicts a website’s ranking potential. When you get backlinks to your website, trusted sources such as big companies

Identifying popular search terms to optimise content for ranking. Keyword research is a fundamental step in an SEO service, allowing