Clothing & Athleisure
Branding & E-commerce
6 weeks
Limassol, Cyprus
Launching a modern sporting brand powered by a stunning eCom site built to boost sales & marketing performance
DLeisurewear is a global e-commerce brand focused on stylish athleisure wear and performance gear for athletes and fitness enthusiasts. From day one, we partnered with the founder to build a brand identity and eCommerce platform that would not only look great but convert — from logo design to launch, and beyond.
As a new entrant in a competitive space, DLeisurewear needed a full-stack solution: a brand identity that speaks to a young, style-conscious market and an eCommerce experience that performs. The platform had to balance visuals and speed, offer smooth navigation, and integrate key systems like inventory management, CRM, and checkout functionality.
We started with research and concept development, then moved into a mobile-first design process — knowing that most traffic would be mobile. The user interface was crafted for seamless browsing and product discovery, while backend systems were set up to support inventory, payments, and SEO. The result is a fully responsive, high-converting online store.
Full Brand Identity (Logo, Colours, Style)
Mobile-First UI Design
Product-Focused Visual Architecture
Custom WordPress E-commerce Development
Product Listings & Categorisation
Integrated Payment Gateway & Checkout
CRM & Inventory Management Setup
WordPress
Elementor Pro
JetPlugins
WooCommerce
Google Analytics
SEO Setup (Meta, Speed, Tags)
VPS Hosting
Website Maintenance
Google Analytics & Conversion Tracking
A high-performance website that drives conversions
The DLeisurewear site is sleek, fast, and optimised for conversion. Built on a strong brand foundation, the website enables seamless shopping on all devices, with intuitive navigation and visual appeal. From launch, the site has supported strong engagement, scalable inventory management, and performance marketing efforts in a fast-paced, image-driven industry.
