Construction Training
Website Redesign, SEO & Paid Media
Ongoing
United Kingdom
A digital-first growth strategy for construction education
Think Construction Skills is a UK-based provider of NVQ qualifications and certifications for construction professionals. They engaged us to redesign their website and establish a high-performing digital marketing system to increase visibility, generate qualified leads, and position them as a leading NVQ provider in a competitive space.
The client was heavily reliant on referrals and offline directories, limiting growth. Their website lacked user-friendliness and failed to capture leads effectively. Think Construction Skills needed a full transformation: a modernised site to better educate users, plus digital campaigns to consistently generate leads across search and social platforms.
We started by building a conversion-focused website that clearly presents career pathways and qualification requirements. Once launched, we initiated a multi-channel marketing strategy, combining Google Ads, Facebook and LinkedIn campaigns with ongoing SEO and blog content – targeting UK-based construction professionals at senior levels.
Custom Website UI & UX
Print Graphic Design
Landing Page Design (Ad Campaigns)
Social Media Ads Creation
WordPress Website Build
SEO-Optimised Page Structures
Blog Integration
Performance & Accessibility Enhancements
WordPress
Elementor Pro
RankMath SEO
Google Ads
Meta Business Suite
LinkedIn Ads
Google Analytics
Search Console
VPS Hosting
Ongoing Website Maintenance
Analytics & Conversion Tracking
Google Ads
Facebook & LinkedIn Ad Campaigns
Audience Targeting & Retargeting
Monthly Blog Content & SEO Growth
Technical SEO + Speed Optimisation
Keyword, Backlink & Competitor Strategy
320% organic growth and a powerful lead engine
Within six months of launching the SEO campaign, the website saw a 320% increase in Google impressions, a 93% increase in clicks, and a 95% rise in organic leads. Combined with targeted paid campaigns, Think Construction Skills now has a scalable funnel across search and social – attracting and converting senior professionals seeking NVQs for career advancement.
