Software / iGaming SaaS
Website Redesign
10 weeks
Global
A lead-focused B2B site for a SaaS innovator
B2Tech is a global SaaS provider offering omnichannel digital infrastructure for iGaming companies. They engaged Absolute Websites to revamp their online presence — with a strategic focus on lead generation, credibility, and competitive positioning in the B2B tech space.
B2Tech’s existing website lacked the structure, UX clarity, and visual impact needed to compete in a highly saturated market. The platform didn’t reflect the company’s scale or innovation, making it difficult to convert visits into qualified leads. A full redesign was needed – both technically and visually – to support business growth.
We began with market and competitor research to inform a tailored UI/UX strategy. Our goal was to create an intuitive, mobile-first experience that communicates B2Tech’s technical capabilities clearly. From a fully custom site map to dynamic content and conversion-focused layouts, the site now drives brand authority and business enquiries.
Sitemap & Architecture Mapping
Wireframes and Custom Page Designs
UI Style Guide
Accessibility Audit
Responsive UI for All Devices
Custom WordPress Development
Dynamic Job Listings
Interactive Contact & Demo Forms
Cross-Browser Compatibility
Blog Setup & Social Integration
Figma
WordPress
Elementor Pro
RankMath SEO
Google Analytics
SEO Setup (On-Page + Technical)
Google Analytics Integration
Speed & Performance Optimisation
Schema Markup & Accessibility Features
QA & Mobile Testing
A dynamic site that informs & converts - elevating visibility and trust
The redesigned B2Tech website delivers a high-performance user experience tailored to their B2B audience. With a clear structure, scalable content system, and built-in SEO, the platform now acts as a powerful lead generation tool – aligning with B2Tech’s long-term growth strategy and cementing its authority in the iGaming tech space.
