Clinical Diagnostics & Healthcare
Website Redesign
7 weeks
Limassol, Cyprus
An SEO-focused redesign that improves clarity and patient access
Nonis Clinical Laboratory is a leading diagnostics provider in Cyprus, trusted by individuals and clinics for accurate testing and rapid results across multiple branches.
They approached Absolute Websites to revamp their online presence with a focus on SEO, clarity, and usability – ensuring local patients and referrers could quickly find services and locations on any device.
The previous Nonis Lab website lacked structure, SEO performance, and mobile optimisation—leading to poor search rankings and user friction. Key services were buried, content was disorganised, and patients struggled to locate branches or testing information efficiently.
In addition to increasing traffic, the client needed to fix their Google Business Profile setup and create a clean, intuitive mobile experience tailored for quick access to labs, services, and contact details.
We delivered a full redesign using a content-first SEO strategy, mapping out key service pages and implementing a lightweight, mobile-first UI. The site was rebuilt with Elementor on WordPress, enhanced with RankMath SEO, and included a custom mega menu, blog setup, and Google Maps integration to boost local visibility and accessibility.
Sitemap architecture with SEO-focused navigation
Wireframes and custom UI for 15 core pages
Mega menu for fast access to lab services
Mobile-first responsive design
Accessible page structure and contact UX
404 and “Coming Soon” page designs
WordPress CMS with Elementor Pro
Blog setup and category system
Google Maps and Google Profile integration
Backend system for easy content updates
Secure login and hidden admin panel
Hosting setup and XML sitemap submission
Figma (UI wireframes and visual design)
Adobe Suite (graphic and asset optimisation)
WordPress
Elementor Pro
RankMath (on-page SEO)
An SEO-optimised website that improves discoverability and patient engagement
The new Nonis Lab website is fast, structured, and tailored for healthcare users. It clearly presents services, branches, and diagnostics information in a clean, intuitive layout—with mobile-first functionality designed for real-world patient needs.
This strategic revamp significantly improved organic traffic, mobile usability, and local SEO presence. With an easy-to-manage backend, the client can continue growing their digital footprint while delivering dependable care at every touchpoint.
