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Website Maintenance

Performance Optimisation

Description

Performance optimisation is the process of improving how fast and smoothly a website loads and responds to user interactions. It includes reducing page weight, optimising images, improving caching, minimising scripts, and ensuring hosting resources are appropriate for the site’s traffic. Performance also covers responsiveness, meaning how quickly pages react when users click, scroll, or submit forms. Better performance improves user satisfaction and reduces the chance visitors leave due to slow pages. Because performance is influenced by content, design, code, and hosting, optimisation is often an ongoing task rather than a one-off change.

Why it Matters?

  • Improves user experience by reducing waiting time.
  • Reduces abandonment caused by slow-loading pages.
  • Helps campaigns perform better by improving landing page behaviour.
  • Supports smoother browsing on mobile and slower connections.

Key Factors

  • Page weight: Large images, videos, and scripts slow down load times.
  • Caching: Storing assets reduces repeated downloads for returning users.
  • Server response time: Hosting quality and configuration affect speed.
  • Code efficiency: Unused or heavy scripts can delay rendering.
  • Third-party tools: Tracking and embeds can add extra load and slow performance.

Best Practices

  • Compress and properly size images before uploading.
  • Enable caching and minification where appropriate.
  • Limit third-party scripts and review what’s essential.
  • Use a CDN for static assets if it fits your audience.
  • Test performance regularly and address new issues early.

FAQs

What is performance optimisation?

It’s improving how quickly a website loads and responds, by reducing page weight and improving delivery and code efficiency.

What usually slows a website down?

Common causes include large images, heavy scripts, slow hosting, and too many third-party tools.

Is performance optimisation a one-off task?

Usually not. Content and plugins change over time, so performance needs periodic review and tuning.

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