Whether you want to find out more information about websites, SEO or marketing, our FAQs can help answer the most fundamental questions in the industry.
Wordpress is a free platform on which most of the websites across the internet today are designed and developed. It provides a wide range of useful functionality and flexibility that allows us to build almost any type of website you can imagine. Whether it is an e-commerce store, holiday rental bookings, or a restaurant delivery website - we can build this using Wordpress. We love it, as do millions of business owners across the world due to its robustness, scalability and customisability.
In order to be on the internet, the content on your website must be stored and retrieved from somewhere. This is where hosting comes in. Hosting is essentially the server space you “rent” to house the files, and allows users to access your site and the information contained within it. The quality of your hosting server can affect the speed, quality and overall experience of your website.
You absolutely can! Ownership of a domain name must be registered at the appropriate naming authority, such as GoDaddy, usually for a fee. Once this has been registered, you can begin to build your website on top of your domain.
Our main priority for any website project is to provide a robust structure for the website, following the industry best-practices, SEO considerations and optimising the user experience. These are core aspects that are applicable to any website. We love working on e-commerce projects, as the results of our work is often directly reflected in measurable results (online sales). However, we have experience with most types of websites across a range of industries with varying complexity. See our portfolio to learn more.
You will own all proprietary information across your website. Once the website is completed you will have complete ownership of the final website design.
We sure do! Our favourite projects are online shops, and we love building the infrastructure and core mechanisms for businesses to sell their products or services online. We deliver fully customised e-commerce shops with inventory management systems, product pages, categorisation, checkout functionality, online payments, customer accounts and more.
In this day and age, a responsive website is a must. We approach all of our projects with a “mobile-first” mentality, as we recognise that the majority of your website traffic will most likely come from mobile devices.
The duration of the process depends on the complexity of the project. A web-development project normally ranges between 2 to 4 weeks. However, it depends on the content needed for the website, if the content is readily available then it will be finalised quicker. As we begin each project, we lay out an expected turnaround timeline and provide full transparency over our work.
The price of a website depends on its complexity, functionality and volume of content. For example, the price can vary for e-commerce websites from rental websites, or blogs. It is always important to assess the average cost of 1 lead you may get and then see how many leads you expect to receive from having a website, you can average how much you will earn from having a website. Remember, a website is a 24/7 sales person and an investment into your business.
We approach all our web development projects from a clean slate. Our work is built completely from scratch with custom designs and functionality tailored to the specific needs of each client. We may utilise third party applications to aid our design process, such as page-builders or additional plugins where necessary. These tools simplify some aspects of web-design, granting our clients the ability to contribute to their own web design after completion, without the daunting learning curve of HTML or custom code.
Yes we do. If you wish to change the design of your website, upgrade its functionality or simply modernise the look and feel of the site, we’d be happy to help! We create a full User Interface (UI)/ User Experience (UX) re-design to help your audience and your users navigate across your website.
If you need help writing content, we will organise a simple workshop together where we review all the aspects you wish to convey on the site. Once we have a better understanding of your company and its services we can produce the appropriate copy for the website.
Before we proceed with the development of the website, we will have a series of conversations to best reach a mutual understanding of the final website design. This includes reviewing competitor sites, your own brand book and the expectations of your target audience. If you do not currently have branding then we create and confirm a brand package for your website and then design on that basis. Designs are approved as the project continues and we offer design revisions if our clients would like changes to certain elements.
Once we have arrived at the optimal site layout and page designs, we offer two complimentary rounds of design revisions for any further changes you may want to make to the website before launch.
Search Engine Optimisation (aka “SEO”) refers to the process of improving your website’s discoverability in terms of organic traffic and ranking on search engines such as Google, Bing and other search engines. With an effective SEO strategy, search engines will help you by placing your business directly in front of those who are actively looking for the products and services you provide. When people search for certain terms and keywords on Google and other search engines, with good SEO, your web pages can be found and be first when people search.
In most cases SEO can take a minimum of 4-6 months to see improvements required to place you “on the map”. Once the full effect of a good SEO strategy is implemented, the benefits of an effective SEO strategy are profound. An SEO strategy optimises your on-page, off-page and technical fundamentals of your website. Essentially, what your SEO strategy will do is compete against your competitors who currently occupy the first-page positions on search engine results pages (SERPs).
Your website will tackle the first pillar of SEO. On-page optimisation, this is the structure and fundamentals of a website, which will be setup for SEO. On-page SEO will look at optimising the right keywords in your industry, structuring your website effectively and initiating a good UI and UX for your users. Additionally, your website will meet requirements of technical SEO, such as speed optimisation, using the correct meta tags, optimising the more technical parts of a website.
Absolutely! Ranking a website on Google with SEO is an important aspect of having an online presence. Following a consultation where we hope to learn more about your brand and its specific niche, we will develop a tailored SEO strategy to meet your target audience across the major search engines.
Having a fast website means your users will be able to find the information they are looking for much quicker. Slow websites, in most cases, make users abandon the webpage and actually force them to find a competitors website because they will be left unanswered. Moreover, slow websites create frustration and you will unlikely see that customer return. For a good user experience, your website needs to be fast. Studies have also seen that faster websites helps you convert more, therefore, the slower your website, the less money you will make.
You can run a check to see what webpages Google has indexed on their search engine, if some of your pages are not showing then you must do some digging to find out why. Some reasons may be, are your pages outlined in your sitemap XML file? Have you got Google Search Console setup? Are your webpages new? Do you comply with Google's guidelines? Once you know the reason, you can make the relevant changes and get all of your pages indexed by Google.
SEO, the same as in 2020, 2019, 2018 and since the beginning of time, has always been important. Therefore, SEO in 2021 is still extremely important to succeed in business. SEO grows your organic traffic, which leads to better advertising of your products and services and helps you stay competitive in your indusry. Absolute Websites can help you get to the first page of search engines like Google and your business will benefit from it.
SEO is not a straightforward term, this is highlighted by Google as they express there are over 200 factors to take into consideration when ranking a website. Additionally, SEO strategies are constantly changing to keep up with search engine algorithm changes. Some strategies that may have worked 12 months ago, may not work now.
As an SEO consultant in Cyprus, Absolute Websites can provide professional ongoing support for your company to succeed and have a strong online presence. We are up-to-date with SEO and closely monitor any changes, therefore, we can assess our client's situation and provide up-to-date and relevant SEO advice to improve it.
This all depends on how much you wish your business to succeed, the competitiveness of business has grown in all industries and everyone is either online or getting online these days. Therefore, with SEO, you can easily fall short to competition and get lost in a saturated market.
An easy option is to choose PPC ads, because they work and have short-term effects. However, they are expensive and it is not a sustainable long-term method for any business. Ads rack up costs of competing against other companies, whereas SEO, you can get first and keep you there, it is your SEO that appeals to users, shows that your website is helpful to customers, if you are on the first page of Google because of SEO, then your webpage is user friendly.
Therefore, yes, SEO is worth every cent you put into it. It may seem bias coming from an SEO company, however, our SEO services contain solid proof of a ROI, supporting the benefits and necessity of investing in SEO.
The short answer, yes. Why? Well big businesses have the budgets and brand awareness already, they can spend 1000s on ads and keep pumping their ad spend. However, as a small business you need to find a way to compete against the already established competition. You can simply outrank them by having a more optimised website for search engines. An effective SEO strategy will help your company build up and gain organic traffic to attract potential customers.
A blog is one of the best ways to improve your SEO. A blog offers relevant and informative content for your users, it produces new content and can contain your keywords that you want people to search for. These all add up to great ranking factors for Google. We recommend posting at least 1 blog per week to keep up the new ranking content for your users and for search engines.
We strongly advise against this process because SEO is an ongoing service, a marathon, not a sprint. It needs time to generate results and to see the impact on search engines. By stopping your SEO strategy after a month, you will lose momentum that other competitors can take advantage of.
PPC (Pay Per Click) is good to get users to your website and works in the short-term. However, it invovles the process of paying for each click a user makes, which can add up to a hefty monthly advertising bill.
The great thing about organic growth and SEO is that, in the long-run you will generate free traffic, therefore, your ROI will be much better off.
Both services can help your business grow and, at some points, both will be necessary to invest in. However, it depends on your objectives and goals. If you are running a promotion for a specific month, then PPC can help. But, if you wish to grow your business for the long-term and create a more scalable and sustianble line of operations, SEO is your go-to.
Our professional SEO consultants can provide advice and support into which is the best service for your business, depending on your objectives.
SEO juice, referring to the SEO value and quality of your webpages, can be preserved with the right web designers. We understand that sometimes you need to update your branding, refresh your web design or even develop a new website, but you need to keep that link juice flowing. We can implement the right steps for you to preserve as much SEO as possible if you are investing in a new web design project.
If your company is new to an area, you can kickstart your business with local SEO (if you are targetting a local audience). Local SEO focuses on the local region around your company, using specific locaiton-specific keywords and creating content that can help grow your business locally. If you are interested in growing your website's traffic and increasing your awareness locally, then you can contact our SEO team today for a consultation.
Social media and blogs are fantastic tools in the toolbox called “content marketing” that helps to improve your businesses’ online presence. It provides a huge boost for SEO of your website and brand, as search engines have more material available to place you on the map. The more content that you share online on behalf of your brand, the more likely you are to be found by your target audience.
We offer various social media management plans with a varying level of activity on social media. Growing a relevant following requires consistent, industry-specific content that addresses the needs of your target audience. We offer account management for Facebook, Instagram and Linkedin.
One of the most important marketing tools you can utlise is Goolge My Business. On this platform you can create your business account, input a lot of information about your business, your products, services, location, logos, images and more. When you are registered on Google My Business, you can be found a lot easier on Google and your business will show on Google Maps for people to find you. You can also use this platform to collect reviews on Google.
There is no objectively right answer for this. It all depends on your target audience, where do your users hangout? If you are selling B2B then it may be better to be on LinkedIn, where there is more of a business audience. However, if you are selling products to 13-17 year olds, then maybe Instagram or TikTok prove to be better platforms for you.
If you have an e-commerce website, you can integrate it with Facebook and Instagram to be able to show and sell your products on social media, that uses your website's e-commerce to sell them. This is a great tool so increase sales and to advertise your products online.
Upon purchasing a domain, you will be able to have your very own custom websites using your domain, this really adds a professional outlook to any company, instead of using @gmail and @outlook you can have your custom domain as your email. For example, one of our emails is email@example.com. When you use our hosting service, not only do we host your website online, on our fast server which comes with an SSL certificate for security, but we also provide up to 3 custom email addresses for your company.
We accept any challenge that comes our way, whether it is establishing an up-and-coming business’ initial online presence or helping successful brands by shaping new strategies for growth using digital marketing. Our services consists of the following:
If you do not have your own content, we’d be happy to provide this for you. We own licenses and subscribe to various online libraries which grants us access to a wide range of stock content for your website including photos, videos and more.
Before we decide how to proceed with a website, we invite our clients to a free, informal consultation where we can discuss the specific needs and goals of the project. Building on those discussions we will follow up with a proposal that outlines our professional recommendations and ideas for the website.
Our services are not limited by the scale of the company. Our strategies are always adapted to the specific goals of the business and will be tailored to the size of the market in which they operate. We build our website with a strong core structure and reliable hosting solutions that are developed to handle any volume of traffic your site may receive.
Yes, we offer all of our clients a maintenance service agreement. We will maintain your website for you to make sure everything is up-to-date and running smoothly, as well as monitor your traffic and performance in terms of speed, SEO and accessibility. Monthly website analytics reports are also included in the maintenance agreement.
Yes thanks to the beauty of the internet we are not limited to any particular geographical location! We have managed clients from countries all around the world. Although we are based in Cyprus, we have successfully completed projects from the United Kingdom, the United States, Bulgaria, Russia, Palestine and a whole lot more.
As part of our service, we offer to purchase and set up your domain name on your company’s behalf and host your website on our server. Our server provides fast access to users from around the world, we offer a free SSL certificate, which is when you see “HTTPS” instead of “HTTP”, this means the website is secure. Additionally, we offer the free service of email setup for your custom business emails on your computers, phones, ipads and wherever else you wish to have them.
If you want to find out more information about something related to web development, SEO, web design, paid ads, marketing or more, then contact us today and we will get back to you within 48 hours.