Everything you need to know about an Ecommerce Website

Everything to Know E-Commerce Article
Table of Contents

Ecommerce websites can help businesses grow by diversifying their selling means to the online world. Whether you sell physical or digital products, locally or internationally, your website can become the primary source of revenue.

An ecommerce website, also known as an e-shop, is a type of website where users can purchase products or services directly online. Typically, these types of websites have user accounts, a checkout flow and product and shop pages.

Therefore, if your company isn’t online yet, or perhaps does not have an e-shop website, then you may be missing out on a primary channel of sales that can be easily accessible to a wider audience than just your physical store.

This article will explore everything you need to know about ecommerce websites, their benefits, the different types, examples and more.

Quickly find what you are looking for:

  1. Types of E-Shops
  2. Benefits of an Ecommerce Website
  3. How to Start your Ecommerce Website Project?
  4. What Every E-Shop must have
  5. Other Ecommerce Features & Functionalities
  6. How can you Manage & Maintain your E-Shop?
  7. 10 Best Marketing Strategies to Increase Online Sales
  8. Ecommerce Examples

Types of E-Shops

Depending on your audience and products/services, your e-shop can be one of the various types. For example, if you sell a subscription-based service or if you sell physical goods such as candles. These are two examples of different ecommerce websites.

Additionally, your type of ecommerce may also depend on your target audience, whether you are Business-to-Business (B2B), Business-to-Customer (B2C) or both. If your audience is B2B, then you may benefit from a wholesale style of e-shop, which allows for more unique functionality targeted at your audience. You may have specific B2B features such as bulk ordering, VAT exclusivity, order reports or a tiered wholesale membership system that could provide greater discounts for bigger orders.

Whereas a standard B2C e-shop will be more suited and bespoke for that type of audience, some of these features can be the likes of product filtering, product search, promotional coupons, gift messages and so on.

Additionally, you could even have a type of e-shop that is Customer-to-Customer (C2C) such as a marketplace-style website. To fully understand e-commerce, it is important to know the different types, you can see a full list below.

Types of E-Commerce Websites

List of E-Commerce Types

  1. Business-to-consumer (B2C): This form of a website involves directly selling products or services to the end consumer. An example of this includes retail stores, such as ASOS, Adidas or R-Jewellery.
  2. Business-to-business (B2B): This type of ecommerce involves the selling of products or services from one business to another business. For example, wholesale distributors may sell bulk products to another company, this could be anything from cleaning supplies to coffee, equipment and more.
  3. Consumer-to-consumer (C2C): Online C2C stores allow individuals to sell products and/or services to other individuals (consumers). This is usually in the form of a marketplace i.e. eBay.
  4. Consumer-to-business (C2B): This type of e-shop, is relatively new, and allows users to sell their products and/or services to companies. For example, freelancer platforms such as PeoplePerHour or Fiverr.
  5. Social commerce: This increasingly popular type of ecommerce uses social media to facilitate the selling of products/services. For example, via Facebook and Instagram, you can sell your products and services. Although this still requires you to have a website, you can use their platforms as a 3rd party to sell more products/services, diversifying your channel of sales even further.
  6. Subscription-based e-commerce: This type of e-shop provides an ongoing subscription-based service, providing access to users or businesses with a subscription, usually payable every month or year. You can have subscriptions to both physical and virtual products, for example, you can subscribe to receive types of face creams every month and to software such as the Adobe Suite.

Benefits of an Ecommerce Website

The beauty of having an ecommerce website is that not only does it add an extra channel for your company to increase its revenue, but it also saves you time, increases your reach and automates your processes. This type of website has distinct benefits for both business owners and customers.

Benefits for Customers

  1. Convenience: Your customers will be able to shop from the comfort of their own homes, no matter the time of day. This added convenience provides a unique experience, separate from the traditional forms of shopping. Especially considering the recent pandemic, more and more people are ordering products online every day. Therefore, your website must have an efficient delivery policy to provide comfort to your customers.
  2. More Products & Choice: Typically, ecommerce websites have the unique opportunity to sell more products online. Because you are not restricted by shop space or size, you can push a lot more products online and display them in your own custom layouts. You can focus your e-shop to sell specific products, highlighted with promotional offers and updated photography to increase sales.
  3. Competitive Pricing: Selling products online allows you to price competitively due to not having overheads. If you are selling products in-store and online, then you are diversifying your sales channels and again have the opportunity to set cheaper prices online. You can also research your competitor’s pricing for similar products and make sure to keep your website in pole position in regard to pricing.
  4. Personalisation: Over time you will collect lots of data on your customers and users. You will be able to see many data points that can help you personalise your website to focus specifically on what your users want to see. For example, you may see your users looking at specific products, therefore, you can position that product in key areas such as your homepage. This helps you to provide answers for your customers before they even ask questions.
  5. Easy Comparison Shopping: Online shopping is fast, it’s easy and it’s competitive. Your users will be comparing your products against themselves and against competitor ones, so it’s important to make sure your website and your products are optimised. If you sell a wide range of similar products then you can make it easier for users to compare them, instead of having to run around a store to do so.
  6. Product Reviews: Allowing for product reviews on your website helps your customers make informed decisions before purchasing. Reviews also add transparency to your e-shop, showing users that you are not afraid to be publicly reviewed and rated, adding trust to your products. If you do a good job, you can build positive reviews which support your social proof for your products, which can increase sales further.
  7. Easy Returns: Ecommerce websites must offer a returns policy to provide trust and care for their customers. Not only must you accept returns, but you must also make it easy to do so, this will add credibility to your business and increase trust, customers will buy from you if they know they can easily return something if it isn’t quite right.
  8. Secure Transactions: Data protection is of the utmost importance and your e-shop can offer safe and secure online payments. You can offer a variety of payment gateways, from upfront payments to instalments and subscriptions. By using a trusted and secure system you continue to build credibility and trust.
  9. Subscription Services: For certain industries and products, you can offer a subscription-based ecommerce model which benefits your customers. Instead of buying the same product every month and having to keep going on to your website and going through the checkout process, by offering subscriptions you can streamline this. For certain products, a subscription service saves users time and effort and usually comes with a small discount too.
E-Shop benefits for customers

Benefits for Business Owners

  1. Reduced Overhead Costs: If you plan on just running an online store, then you will significantly cut overhead costs that traditional brick-and-mortar stores have. Fees such as rent, utilities and other expenses can quickly build up with a physical store. However, ecommerce-only businesses can save on this and invest more in their online business. If you can afford both a website and a physical store, then you can benefit from having multiple channels to sell your products.
  2. Increased Reach: Businesses without a website are limited to selling only in their location, customers can only find them if they are in the area and you will have to build a strong local reputation, which is also very limiting. However, with an e-shop website, your reach greatly increases to a much greater level. You will have the option to sell nationally or internationally and have complete control on where you wish to sell to and the price of delivery for each different area. Therefore, with a website that sells products, your reach is essentially whatever you want it to be, the whole country or even the whole world if you wish.
  3. Greater Control: You can dictate the design of your website and advertise anything you want, at your own control. If you have certain seasonal sales or promotions, you can highlight this on your website’s homepage and in other areas. You can have complete control over what design, functionality and information you want to show.
  4. Increased Efficiency: Ecommerce websites can streamline many aspects of the sales process, from inventory management to order processing and customer service. You will be able to save time and therefore money by streamlining your processes.
  5. Better Customer Insights: With analytics installed, you will be able to monitor and track all sales and data from your customers. These insights will allow you to draw accurate conclusions about your business and your audience, helping you to further increase sales and revenue.
  6. Greater Flexibility: You will have complete control over how you price products, what offers you wish to run and what products you want to sell. As a business owner, you will have all this control and more at your fingertips, keeping you on top of sales, inventory, and business development.
  7. 24/7 Availability: The best thing about any website is the fact that it advertises you 24/7. Ecommerce websites go one step further in allowing users to buy from you at any time, any day and from anywhere in the world. This 24/7 service can help you grow your company.
  8. Increased Brand Awareness: A well-designed e-shop website can help a company build brand awareness and establish itself as a credible and reputable online retailer that appeals to its customers. Brand awareness is everything in business and it helps establish a loyal following and a great image, therefore, your website can help enhance this by advocating your values and your services.
  9. Social Media Selling (Social Commerce): You can take advantage of social media platforms, where billions of active users are browsing every day. Your online store connects to social media platforms such as Instagram and Facebook, helping you sell more products via your website on social media. It is important to set up these social media channels to help further diversify your sales channel, letting you dip into a pool of many more users.
E-Shop Owners Benefits

How to Start your Ecommerce Website Project?

Beginning this process of having an e-shop can be overwhelming, there’s an array of functionality you can choose from, and some prerequisites needed, i.e. preparing your content, sorting your inventory, organising your products to go out for delivery, choosing a payment gateway and so on.

Therefore, before you take on such a project, we have prepared a checklist of what to expect and some necessities you should have ready before proceeding. However, if you still need some assistance, we can help you on your journey, helping you get ready to set up your website.

  1. Determine your product or service: Firstly, and obviously, in order to start an ecommerce business, you need to have a product or service that you will sell. Ideally, this product/service will have a high demand in the market, as you provide a solution for potential customers.
  2. Choose a business model: Decide on the type of e-shop that you will run and manage, whether that is B2C, B2B, C2C or any of the other types that we previously listed.
  3. Research your target market: You must define your audience; this step is extremely important and will help you design the most optimal website for your target market. You will need to spend some time determining your target customer demographic and then understand the best ways to reach them. Knowing your audience will help you in the UI & UX (User Interface & User Experience) of your website and in your marketing strategies.
  4. Create a brand: Your brand must be pleasant to look out for, rememberable and reflect your values, products and/or services. Your identity must be consistent across your website, social media, marketing, and any print work. If you have a brick-and-mortar store, then your brand should also be reflected there. Your brand is composed of a logo, fonts, a colour palette, tone of voice and a lot more.
  5. Choose a Domain: Your domain name is the name of your website, which people will type in to search for you directly. Essentially, it is your URL, and it must be easy to remember, it must reflect your brand and it must be easy to type in. There are many domain providers that you can search on to find the perfect one for you. Such as GoDaddy, Names, or A2Hosting.
  6. Decide on your Ecommerce Provider: There are many different platforms that can create an online store for your company, however, they all come with their own benefits and drawbacks. The two leading platforms available are WooCommerce and Shopify. It is necessary to research their differences and see which one fits your objectives. However, if you are hiring a company to design and develop your website, they will most likely choose to use WooCommerce for its advanced features and scalability.
  7. Website Design & Development: Now it is time to design your website out, planning and creating all the necessary info and pictures for your ecommerce, including core e-shop pages, such as a shop page, product page and the checkout flow. Once you have this designed and developed, you are ready to move on to the next step.
    Note, it is important to also make sure you have your website’s analytics tracking setup, to make sure you can track and record necessary data.
  8. Set up payment processing: There are many different types of payment gateways that you can use to process payments, it is important to select the best one for your business and your products/services. You may want to allow users to pay in instalments, use Apple and Google Pay, or there may even be country-specific gateways that you can use. Additionally, you can integrate payment gateways with your in-store POS systems, syncing all of your sales across one channel. We would typically recommend the Stripe payment gateway, due to its global availability, security, low fees, and credibility as a trusted company.
    Choose a payment processing system that is secure and convenient for your customers.
  9. Establish a fulfilment process: This step is extremely important to consider and can help you save a lot of time by automating your fulfilment processes. Make sure you know how you will be handling physical products; you will need to think about their storage, packing, and shipping. By optimising this process, you will also provide a more seamless experience for your users.
  10. Create a marketing plan: As a new company or a new e-shop website, you need to make sure you have a good marketing plan ready to go. This strategy is important as you launch your website, you will need to think about social media, email marketing paid ads, and search engine optimisation (SEO).
  11. Launch your business: Now you are ready to launch! If you have all the above ready and in place, you are likely in a good position to launch your new ecommerce website and begin with your marketing plan.
  12. Monitor and adjust: Now that your website is live, it is important to regularly review your analytics, sales, and any customer feedback. In doing so, you will be able to identify areas to improve your business, perform any A/B variation testing and grow your company. Additionally, your website may need to be maintained and updated to ensure the functionality is all working as intended.

What Every E-Shop Must Have

Despite the different types of possible online stores and the necessary planning and preparation for each project, there are a few features that every e-shop must have. These fundamental features will make sure that your website can handle the necessary tasks to be a successful e-shop.

1.      Good UI/UX

The user interface and user experience are critical for a successful company. Users should be able to easily navigate across your website, find the products they want and can easily checkout and purchase them. Your company should provide a frictionless experience for your audience. The design and style of the website must also be appealing to entice your users to stay on it.

2.      Product & Shop Page

Your e-shop needs an informative, clear, and compelling product page that answers all the users’ questions so they can purchase your product or service without any concerns. Product pages can include multiple photos, videos, product variations, key product details and more. For websites with multiple products, it is necessary to have a shop page that will display all the products you sell, providing users with an easy way to quickly view them all and purchase one or more of them. Shop pages act as a quick and easy window into your business, so make sure it looks nice. Your product and shop page are the framework of your e-commerce website.

3.      Secure Checkout Process

A secure checkout process creates trust and gives credibility to a company. Therefore, you need to make sure your payment gateway is via a trusted platform and is highly secure to handle sensitive user information, such as card details and addresses.

4.      Analytics & Tracking

Every e-commerce website needs to have analytics tracking installed, we recommend using the free Google Analytics, via Google Tag Manager. You can set it up to track your sales, audience data, engagement across your website and a lot more. This data, over time, is your gold mine. It helps you to understand how your customers experience your website, what are your most popular products and also the less favourable data such as low-performing pages and low-selling products/services.

5.      Privacy & Returns Policy

These policies must be present on your e-shop, they show legitimacy and create trust in your audience. Trust is an extremely important factor for any company, without it, it will be hard to make any sort of sales for any type of company. A privacy policy will allow you to explain how you will be handling user data, and you need to allow users to “opt-out” of data tracking too. A returns policy is also extremely important as it shows to your audience that in any case, they can always return your products, this transparency further creates trust in a company. It acts as a safety net, giving more reasons for users to purchase.

6.      Automated Emails

Your customers need to be kept in the loop from the moment they make a purchase, to the delivery of their products. Therefore, your ecommerce system must support automated emails which keep your users informed of the whereabouts of their products. This also bridges the gap between the company and the customer. All of this supports the possibility of a loyal customer base that will regularly purchase your products or services.

7.      Inventory System

Every good e-shop will have an inventory system that can help you manage and monitor your stock. If you have a physical store, you will have to keep your online inventory up to date to make sure you always have stock. These systems also support backorders and out-of-stock enquiries.

8.      Mobile Responsive

Most websites experience more users from mobile phones than desktops, therefore, your website must be optimised for mobile devices. Your user experience on mobile needs to be optimised for a seamless experience, with a smaller screen, it can be trickier to make an effective website. However, is important to make sure that this is a core feature of your website. Mobile usage continues to rise; therefore, your business must meet these minimum standards.

9.      Good Photography

Photography can make or break a website. With bad product photos, it can be extremely difficult to make sales, despite how good your website is, how fast it is or how good your marketing is. An ecommerce needs good photos of products, it’s that simple. It can be detrimental to your company to not have nice high-quality photos of its products. Images must be high-resolution, high-quality and it’s best to have a variation of images per product.

10.  Accessible Contact Information

Whether it is an email, a phone number, or a contact form, having accessible contact information helps your users trust your company, knowing that if they need help, they can contact you directly. There is nothing more frustrating than trying to buy something online and needing help but being unable to find it. Therefore, help connect your company to your customers by providing easily accessible contact information.

11.  Speed Optimisation

Your website needs to load fast. We’re not saying it must be the fastest website available, but it just can’t be slow. If a user is searching for a product but your website is taking too long to load, they will simply go elsewhere, you will be directly losing business to a competitor. Therefore, speed optimisation is crucial for a successful ecommerce website in order to provide your users with a good experience.

E-Shop features

Other Ecommerce Features & Functionalities

While the above lists out, what we believe to be, core e-shop features, there are many more features and functionalities you can have that can make a huge difference in sales and customer experience.

  1. Product Search, this helps your users quickly and easily directly search for a product.
  2. Product Filtering, for e-shops with a lot of products, helps narrow them down to more specific categories.
  3. Coupon codes, can be great to increase sales and revenue, especially during seasonal promotions (such as Christmas).
  4. User accounts, help with building a long-term and trusted brand with a loyal customer base. Provide user accounts to those that purchase to give them the ability to track orders, see previous purchases and a lot more.
  5. Upsells/cross-sells, you can add various upsell and cross-sell sections across your website, on product pages, baskets pages and even on your checkout page, to help increase sales.
  6. Product reviews, let customers see how great your product is and allow them to leave reviews adding trust that you believe in your products/services.
  7. Shipment tracking, especially for international ecommerce companies, can be really good to be able to track products, giving customers a much better experience.
  8. Apple/Google Pay, allow users to pay faster, easier and more conveniently.
  9. Installation Payments, help make your products more affordable, allowing you to sell more, especially for high-value products/services.
  10. Abandon Cart Recovery, you can track who has added products to their cart but didn’t check out, and you can send them emails directly to try to give them that final push to purchase.
  11. Email Marketing/Subscribe, add users to your marketing list and send them promotional content and important information. For example, if you have sales on a new product line, you can send out bulk emails to your subscribers.
  12. Reoccurring Orders, add subscription functionality for certain products that make it easier for your users to pay, automate the whole process and save your customers time.
  13. Accounting integration, integrate your sales with popular accounting software, such as QuickBooks, to help manage your bookkeeping.
  14. Online chat, can help your customers receive quick and easy information about your products and services. Helpful chatroom staff can add to the customer experience on your e-shop.

How can you Manage and Maintain your E-shop?

Nice! Your ecommerce business is up and running, you can now start generating online sales and advertising your company to a wider market. But you can’t stop there. If you don’t maintain and manage your website and online presence (either yourself doing it or a professional) then you may start to see some problems which can affect sales, and user experience and even give users a negative image of your company.

Therefore, we have listed below 10 tips on managing and maintaining your e-shop that can help things run smoothly.

  1. Technical website updates: Your website is built on a series of functionality that allows for online payments, user accounts, shop pages and a whole lot more. This functionality is continuously updated to provide a better experience, however, if you do not monitor it, your website may fall behind and can even stop working.
  2. Monitor website performance: You can check and manage your website’s performance by looking at the analytics that would have been installed. This can help you identify areas of improvement and show where your successes lie.
  3. Test your website regularly: Because there is a lot of functionality and over time you will likely add and change things, it’s important to keep testing to make sure everything is functioning how it should.
  4. Monitor and respond to customer reviews: It’s important to address user reviews, both the good and the bad. Replying to these shows that you are a proactive company, taking on all types of feedback and it can help you with your own product/service research.
  5. Update and refresh content: Updating your e-shop content can help provide a fresh new look for your users to draw attention to. It can be good to test different styles of writing, headlines and other areas of content that may be more beneficial for your customers.
  6. Manage inventory: You need to make sure that your online inventory is up to date, regularly review the inventory levels and restock as and when needed.
  7. Update product pricing: In order to stay competitive, you may need to update pricing every so often, therefore it’s good to review the current market and conditions to make sure you’re on track.
  8. Optimise for search engines: By optimising your website for search engines such as Google, you can get a lot of organic traffic, both globally and locally to your business. There are certain key strategies involved for search engine optimisation (SEO) that you can have incorporated into your website. Organic traffic is key for building a long-term sustainable brand and allows you to rely less on ads to generate traffic.
  9. Promote your website: Managing your website can also extend to promoting it online via social media platforms. This will help you get more traffic to your site and promote your brand to reach wider audiences. Additionally, some great benefits of platforms like Facebook and Instagram are that you can even link your e-shop to them and start selling via social media.
  10. Stay up to date with industry trends: Industry trends and best practices are constantly changing, and it can be important to keep up to date with them. Don’t let your online presence fall behind competitors and maintain your website to be in line with current user expectations.
Website Maintenance & Management

10 Best Marketing Strategies to Increase Online Sales

Having a website that sells your products/services is great, but without marketing, it will be very hard to start getting customers, especially for new businesses. Your website is essentially your company put online, showcasing all you have to offer; however, you need to send it traffic (users) otherwise how else will people see your online business?

We believe these 10 tips below can help you generate online traffic that will help get your business sales via your e-shop.

  1. Search engine optimisation: SEO is absolutely crucial for long-term brand sustainability, it doesn’t require spending loads of money on advertising platforms like Instagram and Google, it just requires you to optimise your website for the best possible user experience. By doing so, you can increase your visibility on search engines and drive quality traffic to your site. The keyword here is “quality”, unlike ads, where you may get any type of user at any stage of their journey, with SEO you can get quality, ready-to-buy, traffic.
  2. Email marketing: Especially for B2C websites, email marketing can be an absolute gold mine. Whether you have an email marketing list or not, you need to set up your website before you can start collecting emails. When your company runs promotions, gets new products or just seasonally, you can send out emails showcasing this new information, directly to an audience that has previously engaged with your website.
  3. Social media marketing: Billions of people are using social media such as Facebook, Instagram, TikTok and so on, therefore, it presents the perfect opportunity to find potential customers. You can run ad campaigns and create a free business page on social media to help attract new customers to your business.
  4. Influencer marketing: There are many influencers out there with an established following, with a loyal audience. If you find the right influencer, you can tap into their audience to promote your products directly to people who would be interested.
  5. Paid advertising: Paid ads such as Google ads pay-per-click (PPC) can help you specifically target users depending on what they search on Google. This can be extremely targeted and effective to get customers on your ecommerce website. By targeting via keywords, you can be in complete control of who you want to show your ads to.
  6. Offering discounts or promotions: This is a flaw that many new companies have, they can be reluctant to offer discounts and offers at the start. Understandably, you are thinking about profit margins, however, as a new company on the block, one great way to spread your brand name is to offer good discounts. This will help your website stand out to new users that may not have heard of you yet. Additionally, you can use add-on promotions that entice users to spend a bit more while they’re already customers, rewarding them for loyalty and so on.
  7. Improving the user experience: An often-overlooked strategy to increase sales is simply to optimise your website for user experience. After looking at your data, and running surveys and polls, you can get a good idea of how your users experience your e-shop. Therefore, if you make this process easy and efficient for them, you can expect to gain more sales. This can be anything from shortening the checkout, simplifying the navigation, or optimising your website for speed.
  8. Providing excellent customer service: Being an active and prompt company can go a long way. Your customers expect to be able to talk to members of staff (not robots) if they have any issues. From enquiries to purchases, delivery, and reviews, it is important to build good customer service. This will help to build trust and create a loyal customer base.
    Providing excellent customer service, including responding promptly to customer inquiries and handling complaints effectively, can help build trust and encourage repeat purchases.
  9. Upselling and cross-selling: One of the best things about an ecommerce website is that you are in complete control of its design and functionality of it. This means that you can add areas to cross-sell and upsell products and services to customers along their journey on your website. Some marketing tactics would be to show “frequently bought with” products on the cart page or checkout page. This can help increase the average order value and drive more sales.
  10. Retargeting: Upon building a customer base and getting traffic to your website, you can start remarketing to users who have visited you. These are users that you know have shown interest because they already checked you out. Therefore, it presents a good opportunity to help bring potential customers back to your website and grow your sales. Some retargeting techniques involve email marketing or social media ads.

Perfect Examples of a Good Ecommerce Website

There are millions of ecommerce websites out there, and with so much choice, how can you know which one is good? Well, the easiest thing to do would be to start with the good experiences that you have had. Then you can try to see why they were good experiences for you and replicate them on your own online store. We will look at a few good examples that we have found and analyse one of our own websites that we have developed.

ASOS Case Study

ASOS is a great starting place as it is widely used by millions of people. If you do not already know, ASOS is an online clothes retailer that brands use to sell their products on. ASOS experiences a lot of daily traffic (millions of users per day) and are constantly optimising the experience for its users.

Firstly, one of the main things that stand out is the photography. ASOS uses high-quality and engaging images for all of its products, displaying them in a neat easy-to-view way that helps users with their purchases. For an ecommerce, photography is extremely important to display your products in a professional light and it can be the deciding factor on whether you get the sale or not.

Secondly, discounts and promotions are scattered all over the website. These help to entice users to check out those products that are currently on discount. These discounts are usually applied to all types of brands and stand out across the website. Everyone loves a good offer, and ASOS is not shy to provide them.

Lastly, what they do right is their navigation. It’s very easy to find the exact product you are looking for. They have a huge mega menu with categories and sub-categories, helping users on their journey. On the shop pages themselves, there is also a comprehensive filter that helps users further narrow down until they find the set of products they want.

ASOS Web Design
www.asos.co.uk

R-Jewellery Case Study

R-Jewellery is a local jewellery company based in Limassol, Cyprus and they approached Absolute Websites to design, develop and run SEO marketing strategies for them. Their focus is mainly on rings and earrings, while they also sell some necklaces. Their jewellery is usually bespoke pieces and offered at good prices. So, what makes their online store so great?

Firstly, for a jewellery website, photography is of the utmost importance. Jewellery can be so beautiful and elegant, however, without good photography, it would really tarnish its reputation. Luckily, they invested in some high-quality photos, and the results speak for themselves. The jewellery listed online is stunning and compelling for their audience.

Secondly, the website is high performing. The company invested in speed optimisation, and we developed a website for them that loads fast, giving a great and seamless experience for their users. We don’t need to worry about customers becoming impatient with a slow website and users can hop from page to page without any major delays.

Lastly, what is great about R-Jewellery is its sales. Typically, jewellery can be considered an expensive product, people spend thousands on this type of product, therefore, when there are sales, it can make a huge difference. R-Jewellery understands this and has great sales on some of its most beautiful pieces. This not only attracts customers but also increases sales both online and in-store.

R-Jewellery Web Design
www.r-jewellery.com

How can Absolute Websites Help?

If you are looking for an e-shop for your business, then you’ve come to the right place. We’ve been helping companies locally in Cyprus and abroad in the United Kingdom, the USA and all over the world.

We provide a full start-to-finish approach for an ecommerce website and offer maintenance, management and marketing after the website is completed. You will always be in complete control of your online business with our company providing advice in all areas and a completely transparent approach.

You can contact us directly at info@absolute-websites.com if you’re looking to get your business online, or if you just wish to discuss anything about the process, we’re happy to help.

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