Social Media 2020-2021 Infographic

Social Media has spread across the world with over 50% of the population now actively using at least one social platform. The below infographic outlines where are most people active, the benefits of different social medias and displays informative data concerning global ad expenditure, and organic reach statistics of different social platforms.

Reference Sheet for Statistics:

• https://datareportal.com/so552cial-media-users#:~:text=Our%20latest%20data%v%20that,of%20the%20total%20global%20population.

• https://news.linkedin.com/about-us#Statistics

• https://www.statista.com/chart/10047/facebooks-monthly-active-users/#:~:text=In%20the%20summer%20of%202012,1%20billion%20monthly%20active%20users.&text=By%20the%20end%20of%202020,Facebook’s%20user%20growth%20since%202004.

• https://www.statista.com/statistics/183585/instagram-number-of-global-users/#:~:text=In%202019%2C%20there%20were%20almost,the%20most%20recent%20forecast%20suggests.

• https://www.statista.com/statistics/237974/online-advertising-spending-worldwide/

• https://www.paythepieper.com/

• https://www.ignitesocialmedia.com/social-media-strategy/social-media-organic-reach-2021-who-actually-sees-your-content/#:~:text=Our%20findings%20show%20that%20the,Finally%2C%20Instagram.

• https://theinfiniteagency.com/insights/social/tapping-into-tiktok-as-a-branding-platform/#:~:text=According%20to%20Influencer%20Marketing%20Hub,is%20high%20over%206%25

• https://bbrcreative.com/2017/04/understanding-the-features-of-different-social-media-platforms/

• https://www.businessofapps.com/data/instagram-statistics/